Kelsey Taylor Brings a Fresh Perspective to New Call of Duty Campaign
The best horror films build tension, and they do so quickly. Whether it’s the eerie phone calls, ding dong ditches or masked figures popping up unexpectedly, mix these components together and the audience is left with a terrifying opening scene. The latest Call of Duty campaign, flawlessly executed and directed by Eleanor’s own Kelsey Taylor, is an ode to the original Scream movie featuring Drew Barrymore.
Kelsey’s unique spin on such a classic scene is demonstrative of the work we do here at Eleanor on a daily basis: elevating fresh perspectives. “Building suspense is very challenging when working within a time restraint,” says the director, “You don’t have unlimited time to build tension, so you have to be efficient with your storytelling and get straight to the point while still allowing time to make viewers squirm.”
Each new Scream movie builds off the last and adds new twists and turns that Kelsey did not fail to incorporate in the new campaign. The audience is left with a modernized, refreshingly funny version of the original opening scene. While Kelsey wanted to continue the journey of expanding on previous films, she also wanted to draw inspiration from what made the original movie so iconic. Long tracking shots, minimal cuts, and canted angles were employed in the campaign to create a feeling of disorientation and uneasiness that is almost tangible.
“We borrowed dialogue directly from the original scene and looked for a Cape Cod style house with big windows similar to the one in the film. We nodded to the 90’s with production design, while we kept the lighting more modern,” says Kelsey, “We also added a light grain in color but didn’t go for a full-on film look. World building is something I love, especially within the horror genre so this project was right up my alley!”
Check out the spot below, and whatever you do, don't give in to the fear.