Directors

Rima Yoon

Pop spectacle. Singular worlds. Imagination at full volume.

Enquire About
A performer seen from behind facing a blue and pink circular portal in BLACKPINK GO
BLACKPINK

GO

XG performers in a futuristic teal and pink set
XG

IYKYK

Model wearing a jeweled headpiece in a Tamburins perfume film
Tamburins

Perfume

A woman sits beside a white car beneath a floating silver sphere.
HEYDEALER

EYE

A woman holds glasses to her face against a misty landscape.
Gentle Monster

KARINA

A figure hangs from a suspended car in a rocky landscape.
AllDay Project x PUBG Battlegrounds

I Don’t Bargain

A young dancer faces her reflection across a table in Super Kids.
Street World Fighter: Directors’ War

Super Kids

Rima Yoon

Rima imagines entire worlds, then gives them their own rules. Music, fashion and beauty meet at a scale where every detail has a part to play. Look closely.

Read biographyClose biography

Seoul-based director Rima Yoon builds worlds for music, fashion and beauty, with close attention to the rules and details that make each one its own.

Her collaborators include aespa, BLACKPINK, IVE, TWICE, SEVENTEEN, Taemin, XG and BoyNextDoor. Her film for aespa’s “Armageddon” won Best Music Video at the 2024 MAMA Awards; IVE’s “Heya” received a Melon Music Award. For AllDay Project’s debut “FAMOUS,” she developed a visual identity from a single keyword. A small beginning can lead somewhere quite expansive.

Her brand work includes PUBG Battlegrounds, Gentle Monster and Tamburins, carrying that attention to design into commercial filmmaking.

Rima is represented by ELEANOR in the US and UK for commercial and branded projects.