Directors

Sam Coleman

Epic visuals, considered craft and a creative’s instinct.

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A red toy Opel Frontera built from bricks in Ready for Your Daily Adventures
Opel Frontera

Ready for Your Daily Adventures

A young man wearing a black hat and earbuds turns toward the light.
Spotify

Khuphuka Nathi

Nicola Spirig in a red swim cap holds her baby beside an alpine lake
On

Nicola Spirig

A runner crosses a sunlit forest in Adidas Terrex’s Let the Outside In
Adidas Terrex

Let The Outside In

A Ferrari fan in a red shirt celebrates with a Peroni bottle amid red smoke
Peroni Nastro Azzurro x Scuderia Ferrari

Peroni x Ferrari

People escape up a stairway amid purple smoke and sparks in Kwese’s The Great Escape
Kwese

The Great Escape

A woman in a blue skirt sits on a rooftop beside a KFC bucket in Feed Your Original
KFC Streetwise

Feed Your Original

Seize the Next Winning Moment, NC Education Lottery.
NC Education Lottery

Seize the Next Winning Moment

A woman holds a Cherry Coke on a station platform beside a red vending machine.
Cherry Coke

Outrageous Cherry

A woman holding a KFC bucket stands in the rain, seen from inside a car boot.
KFC

Can’t Resist (Boot)

Wayde van Niekerk stands before a large blue-toned projection of his younger self.
Audi SQ8

Wayde van Niekerk

Sam Coleman

Sam knows how an idea travels from the page to the screen. A former creative and art director, he brings scale, craft and a sharp instinct for performance.

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Sam Coleman knows a brief from both sides of the table. A former creative and art director, he spent four years at 180 Amsterdam building an award-winning team, then moved to Mother New York. He later returned to Cape Town to concentrate on directing.

His films combine scale and considered craft with an instinct for performance. He has worked with world-record-holding athletes, Olympic gold medallists and rappers in futuristic Ugandan music videos. Different company; the same attention to the person in front of the camera.

His campaigns for brands including VW, Coca-Cola, Adidas and Beck’s have received recognition at Cannes Lions, the Clios, Ciclope and D&AD.