A Grand LIA for Welcome Back, Paisano

A welcome with something behind it. Tecate’s Welcome Back, Paisano has won the Grand LIA in Direct at the 2026 London International Awards.

Ariel Danziger directed the film, produced by LANDIA for LePub Mexico City. The official winning entry credits both his direction and the wider campaign team.

The initiative connects Mexicans returning home with opportunities to operate stores in the SIX network. It is a campaign built around practical opportunity, rather than a welcome that ends with the words.

The Grand LIA in Direct celebrates the wider campaign. Congratulations to Ariel and the collaborators behind the work.

Explore Ariel’s work. The official award entry and full credits are linked below.