As the Year Ends, A Letter from ELEANOR

Darling,

As the final days of 2025 flicker out, I find myself not in quiet reflection but in electric anticipation. 

This year was a year of vast contradiction: of stillness and speed, of noise and nuance. In the world of advertising, we danced between the precise and the poetic. And somewhere in that elegant chaos, we found our rhythm.

We watched the industry shed its old skin. Social-first content didn’t just lead—it defined the yellow brick road of modern storytelling. Not a path of ease, mind you, but one paved with wit, agility, and a fierce commitment to audiences who deserve better than bland.

It was also the year of the indie renaissance. Small studios. Big visions. Lean teams with deep talent who reminded us that intimacy breeds brilliance. Scale is no longer the prize—resonance is.

And then there was della.

Our always-on, beautifully restless third space. Built not for convenience, but for excellence. Strategy sharpened to a blade’s edge. Craft polished to a mirror. Launched in November, della is a  place where brand content universes are sculpted with intention. Not just more content, but meaningful content—tuned to the zeitgeist, delivered with elegance, and architected for scale without losing soul.

As for AI… ah, yes. The great disruptor.

AI is a tool. It is not the maker of magic, but the assistant to it. The chisel, not the sculptor. We embraced it—wisely—but never let it drown out the sharpness of human curiosity, empathy, or creative nerve.

This year, I read more than I posted (a revolutionary act, truly). I devoured volumes on myth, on systems thinking, on post-capitalist futures, and even a delicious novel or two that reminded me why language is the greatest seduction. I stood in countries that demanded I listen before I spoke—Japan, Morocco, Chile, and my own home, which felt stranger and more wonderful upon return. Travel, like work, should change you.

So here we are, love. On the brink of 2026—the Year of the Fire Horse. A rare cosmic combination, bold and ungovernable. It promises dynamism, transformation, a refusal to obey inertia. And I, for one, plan to meet it with the reins in my hands and starlight in my stride.

Thank you for being part of this year’s madness, brilliance, beauty. Thank you for your work, your vision, your refusal to settle. The fire horse does not wait—and neither should we.

With all my love and a little fire,

Lady Eleanor