Building a World Without Options
Imagine a world with one snow-white sneaker. With one crisp brown suit. One glossy bowl cut style. One breed of fluffy dog. One foamy, hot latte. One towering corporation.
Adrian De Sa Garces’ latest work “Life is Better With Options,” was shot over six days across more than a dozen locations in South Africa, including fully built sets and practical effects.
Controlled, symmetrical compositions, muted color palette, and meticulously uniform production design create a surreal visual language of sameness.
Culminating in 32 polished deliverables, elaborate worldbuilding of this spot was carefully crafted over a year. To pull off this otherworldly portrait of monotonous monopoly, the creative team crafted more than eleven fictional brands for the protagonist to interact with throughout his Orwellian routine.
Annual Awards Triumphs
ELEANOR emerged victorious at last week’s CreativePool Annual Awards Ceremony.
Our very own Jeremi Durand was named Director of the Year. From his profound, sobering work for ROM “Become a Witness” to the stunning visual poetry of his “We’ve Been Here Before” music video for Chinese Man, Durand has exemplified excellence in craft and imagination in storytelling.
Ella Ezeike’s music video "Babe" for Louis Culture was recognized at the ceremony. The love story dipped in vintage nostalgia and cinematic surrealism took home a gleaming silver award.
Cannes After Dark: An Evening at the Abbey
